Labubus, charming plush monsters originally created by Hong Kong artist Kasing Lung, have fueled a global buying frenzy, particularly in the US, Asia, and the UK. As part of Pop Mart's 'The Monsters' line, their captivating design has spurred a significant revenue boost for Pop Mart, doubling from 2023. Collectors and enthusiasts face challenges in acquiring these toys, spanning internet searches, TikTok live streams, and community tricks. The Labubu craze reflects not only a hobby but a cultural phenomenon rooted in uniqueness and status, as these toys are seen as both collectibles and accessories.
I became determined to acquire an authentic Labubu. It took some finessing.
There's something mesmerizing about the creature, originally created by Hong Kong artist Kasing Lung a decade ago.
In just the last month, US search interest in Labubus has spiked—and Americans are scrambling to get their hands on them.
The Labubu craze has taken hold in the US, Asia, and the UK. We're just the latest country to catch the fever.
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