Mike Schwede's admiration for Tesla has waned due to CEO Elon Musk's controversial political stance and actions, particularly his financial support for Donald Trump and right-wing ideologies. Recent data shows a significant dropâ45%âin Tesla car sales across Europe, raising concerns about how Muskâs political forays are driving customers away. As a personal response, Schwede started donating 10 cents for every kilometer he drives in his Tesla to charities supporting progressive causes, aiming to align his values with his choice of vehicle amidst growing dissatisfaction with Musk.
The final straw came when Musk made back-to-back fascist-style salutes during Trump's inauguration in January. I felt nothing but utter disgust, said Schwede.
Recently, Schwede watched aghast as the Tesla CEO poured hundreds of millions into backing Donald Trump as he made promises to ramp up domestic oil and gas production.
The figures left analysts scrambling to assess how big a factor customers turning their backs on the brand because of Musk's foray into far-right politics may be.
There are signs existing Tesla owners who have become disgruntled with Musk's views are making their anger heard.
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