Brand equity is a somewhat intangible measurement of your brand's recognition, trust and goodwill. It has a direct impact on your sales, as consistent branding can increase your revenue by 23%.
Establishing recognition and differentiation is crucial in a competitive market where consumers tend to default to familiar brands. Building a standout product alone is not sufficient.
You need to make sure your brand is not just recognized but also trusted. Trust is a key factor for consumers, influencing their decisions and loyalty towards a brand.
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