"'We are interested in shifting perception,' share Ulrike Jurklies and Paul Bas, the duo behind studio mo man tai. 'We take materials that once served clear, functional purposes and reposition them.'"
"'Rather than neutralizing their origin, the banners retain their visual noise. Fragments of pixels, gradients, and graphic residues remain embedded in the surface, generating unstable color fields that respond to light, wind, and the presence of bodies.'"
"'We were fascinated by the idea of reversing scale and intention,' note the designers. 'These banners once functioned as background for commercial narratives. By cutting them up and recomposing them, we create a new interactive experience.'"
Re-campaign, presented by studio mo man tai during Milan Design Week 2026, repurposes discarded advertising banners into fifteen fabric portals. These portals create a permeable gateway that encourages movement rather than passive viewing. The installation retains the visual noise of the original banners, allowing visitors to engage with the environment actively. The project emphasizes a circular production approach, utilizing recycled materials and inverting the traditional narrative of advertising. Visitors become part of the narrative, activating the space through their movement and interaction with the installation.
Read at designboom | architecture & design magazine
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