Every year, color forecasters predict a 'Colour of the Year' to reflect collective societal moods. This initiative incorporates elements of color psychology, where colors, such as red or yellow, evoke specific feelings. For 2025, WGSN and Coloro have designated 'Future Dusk'—a deep blue reflective of calmness and stability—as the color of the year, announced a year in advance to prepare creatives and the public for its influence on design and trends.
Choosing a colour of the year is an attempt to read our collective mood as events unfold around us, then represent that through colour.
The colour of 2025 is Future Dusk, a deep blue with a hint of purple, associated with calmness, stability, and problem-solving.
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