""The link between graphic design and interior design is like a beautifully choreographed dance: one defines the voice, the other creates the stage," says Marie Soliman, founder, creative director of Bergman Design House. "In 2025, that relationship feels more intertwined than ever. Graphic design doesn't just decorate walls anymore , it informs brand storytelling, wayfinding, material choices, and even the emotional temperature of a space. In hotels, member clubs and residences alike, typography, colour theory, and visual identity have become as essential to the mood as lighting or texture.""
"In both cases, visual elements guide the eye, create mood and communicate messages. Colour palettes developed for brand identities now inform interior schemes. Typography choices that define corporate communications influence wall graphics, wayfinding systems and even furniture selection. The ability to create cohesive visual systems in graphic design is invaluable when designing spaces that need to function as unified experiences."
Graphic and interior design share core principles—balance, rhythm, proportion, visual hierarchy, contrast, unity, emphasis and detail—producing natural synergies that guide perception. Visual elements direct sightlines, establish mood and convey messages across spaces. Brand colour palettes and typographic systems inform interior schemes, wall graphics, wayfinding and even furniture selection. Cohesive visual systems translate identity into spatial storytelling, shaping material choices and the emotional temperature of environments. Graphic design operates across hotels, restaurants, offices and transit hubs to subtly brand social areas, improve navigation and strengthen client presentations, becoming as essential to atmosphere as lighting and texture.
Read at Creative Bloq
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