"We went from selling cinnamon buns from a U-Haul truck to making over $1 million in about a year,"
"You've got to know your worth,"
"We ice every single nook and cranny,"
"So that you never miss a good bite."
"When you believe something so intrinsically about your product and what you bring to the table, you become that."
Nikki Ashkar and her husband Mike began by baking their grandmother's cinnamon buns and scaled the operation over five years to sell over half a million buns. Since early 2024, sales surpassed $1 million. Operations moved from a U-Haul truck to a New Jersey bakery. Buns retail at $10 each; dough rests 72 hours and frosting uses a secret vanilla-bean–to–cream-cheese ratio applied twice to ensure full coverage. Branding as Mav's Top Buns, named for their son Maverick, prioritized positioning as New Jersey's best. Growth relied on organic social media without paid marketing while balancing family and producing up to 1,000 buns on weekends.
Read at Business Insider
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