"Mike Fantigrassi emphasizes how, through systematic training and strategic leadership initiatives, NASM has successfully shifted to a product-led growth model that enhances customer-centricity."
"Despite the lack of a specific trigger for change, leadership understood the necessity for a product-led approach to improve efficiency and create better offerings for their clients."
Mike Fantigrassi, Head of Product at the National Academy of Sports Medicine (NASM), discusses the organization's evolution towards a product-led growth model aimed at improving customer experience and efficiency. Founded in 1987, NASM offers certification programs for fitness professionals and recently shifted its focus due to a decision from Ascend Learning's leadership. By implementing structured product management training and embracing change management practices, NASM aims to benefit from enhanced output, delivery, and customer-centric strategies. Fantigrassi highlights the challenges faced during this transition and the organization's commitment to realizing its objectives.
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