"If your product vanished overnight, would your customers scramble for alternatives? Or would they even notice it was gone? That's the real litmus test for product market fit. If you're building a product-likely the case if you've landed on this article-you can't move forward without conducting proper product market fit research, including well-structured surveys. It's pretty much inevitable to measure product market fit early to understand market demand, validate your target market, and determine if your solution can scale."
"The difference between a "must-have" and a "nice-to-have" is what a product-market fit (PMF) strives to reach. In simple words, PMF means that your product solves a clear problem for a defined group of users-your target audience-to the extent that they would be disappointed if they could no longer use it. At this stage, market demand is validated, and you're able to scale with confidence. For most startups and SaaS companies, finding PMF is often the first real milestone before acquiring funding or expanding."
Product-market fit means a product solves a clear problem for a defined target audience so users would be disappointed if they lost access. Measuring PMF early helps validate market demand, confirm the target market, and assess scalability. Reliable insights require proper product-market fit research and well-structured surveys that ask the right questions. Achieving PMF is a continuous process that informs refinement of core features and user targeting. For startups and SaaS companies, reaching PMF is often the first milestone before fundraising or expansion. Effective growth tactics, such as Dropbox's seamless syncing and viral referral program, can turn users into promoters.
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