"Growth is every company's goal-but not all achieve or sustain it."
"To understand what separates high-growth companies from those that stagnate, we undertook a global survey of more than 500 senior revenue-driving leaders, including chief marketing, commercial, revenue, and growth officers across public, private, and family-owned companies in the consumer, industrial, technology, financial services, healthcare, and professional services industries."
Growth is every company's goal, yet many companies do not achieve or sustain it. To identify factors that differentiate high-growth companies from stagnant ones, a global survey sampled over 500 senior revenue-driving leaders. Respondents included chief marketing, commercial, revenue, and growth officers from public, private, and family-owned firms. The survey covered multiple industries: consumer, industrial, technology, financial services, healthcare, and professional services. The dataset spans diverse company structures and sectors, enabling comparison of strategies, leadership roles, and organizational traits linked to sustained revenue expansion.
Read at Harvard Business Review
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