#cross-industry-survey
#cross-industry-survey

4 hours ago

Simulation-Based Learning In Corporate Sales Training: Role Play At Scale To Transform Sales Enablement

Simulation-based learning enhances sales training by preparing teams for real customer interactions and pressures, addressing gaps in traditional training methods.

#ai

9 hours ago

Careers

Your differences are your competitive advantage against AI, LinkedIn's leaders say

Productivity

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

fromRAIN News

Marketing tech

IAB event will focus on AI reshaping digital advertising

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

9 hours ago

Your differences are your competitive advantage against AI, LinkedIn's leaders say

AI is transforming work by focusing on tasks rather than job titles, allowing individuals to shape their careers actively.

Productivity

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

fromRAIN News

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

12 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

9 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

12 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

more#content-marketing

#email-marketing

4 hours ago

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

15 HubSpot updates from March 2026 managers and admins need to know | MarTech

HubSpot introduces features to optimize email send times and enhance the Sales Workspace experience for improved user efficiency.

4 hours ago

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

15 HubSpot updates from March 2026 managers and admins need to know | MarTech

HubSpot introduces features to optimize email send times and enhance the Sales Workspace experience for improved user efficiency.

more#email-marketing

fromAxios

5 hours ago

AI can cost more than human workers now

AI compute costs are surpassing employee costs, prompting companies to seek proof of productivity gains from AI investments.

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.

Startup companies

Surviving D2C's Boom and Bust

Chris Wichert successfully navigated the challenges of launching and exiting a luxury shoe brand, Koio, amidst changing market conditions.

Growth hacking

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.

Startup companies

Surviving D2C's Boom and Bust

Chris Wichert successfully navigated the challenges of launching and exiting a luxury shoe brand, Koio, amidst changing market conditions.

more#entrepreneurship

E-Commerce

fromInc

The New Ingredient for 2026's Retail Recipe

Retailers are adapting to a selective consumer landscape with a focus on precision in pricing, inventory, and customer engagement for 2026.

Podcast

fromwww.businessinsider.com

19 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

Venture

22 hours ago

AI is igniting a love affair between Silicon Valley and the consulting industry

Consulting firms are increasingly partnering with AI startups to adapt to rapid technological changes in the industry.

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

more#digital-advertising

Want to stand out at work? Stop trying to be a star

Individualism can hinder team success; effective teams thrive on trust and collaboration rather than individual achievements.

What Sets Superteams Apart from the Rest

Super teams excel through clear focus, trust, and continuous learning, rather than just having superstars.

Psychology

Want to stand out at work? Stop trying to be a star

Individualism can hinder team success; effective teams thrive on trust and collaboration rather than individual achievements.

What Sets Superteams Apart from the Rest

Super teams excel through clear focus, trust, and continuous learning, rather than just having superstars.

more#team-dynamics

Business intelligence

fromDevOps.com

Why Contact Enrichment Belongs in Your Application Architecture, Not Your Sales Workflow - DevOps.com

B2B applications often collect incomplete data, which can be resolved by integrating contact enrichment at the data ingestion point.

Digital life

fromBusiness Matters

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

Boston

Boston Scientific Just Slashed Guidance and Wall Street Followed. Is the Pullback a Buying Opportunity?

Boston Scientific stock faces challenges but maintains long-term growth potential despite recent guidance cuts.

Social media marketing

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

Bootstrapping

Why Multi-Concept Franchise Owners Are the Future of Growth

Franchisees are increasingly diversifying by owning multiple brands, enhancing operational efficiency and reducing risk.

Remote teams

fromOur Weekly

The Future of work

The future of work is defined by automation, AI, and remote work, presenting both challenges and opportunities for workforce transformation.

Healthcare

fromBusiness Matters

fromFood & Beverage Magazine

RX Pros and the Rise of Digital Healthcare Access

RX Pros connects patients with healthcare professionals and pharmacies to streamline access to medical treatments, particularly for weight loss.

Food & drink

Navigating Restaurant Technology: Essential Tools for Modern Operators - Food & Beverage Magazine

Restaurant technology is essential for success, streamlining operations, enhancing guest experiences, and boosting profitability.

fromSecuritymagazine

Why Bridging Siloes Doesn't Need to Be Complicated

"When you talk to people about breaking them down, they feel like they're going to get flattened. This negative perception of breaking down siloes can impact the organization's ability to solve the siloes in the first place."

Media industry

Business

fromColumbus Ledger-Enquirer

Here Are Thursday's Top Wall Street Analyst Research Calls: Boston Scientific, Datadog, Deckers Outdoor, McDonald's, Murphy USA, On Semiconductor, Palantir Technologies, Texas Instruments, and More

Stock markets reached new highs driven by hopes for a U.S.-Iran ceasefire and strong corporate earnings, despite ongoing inflation concerns.

Fashion & style

Online Community Development

Popular clothes rental service makes bold new AI move

Rent the Runway is expanding its business model to include a marketplace and advertising platform to adapt to changing consumer preferences and increasing competition.

fromInfoQ

Panel: Building a Culture that Works

A thriving work culture is essential for engineers, emphasizing psychological safety, autonomy, and understanding among team members.

Medicine

Did Amazon Just Wreck All of Hims & Hers Upside Potential?

Amazon's One Medical integrates GLP-1 prescriptions with primary care, enhancing patient support and treatment management.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

Growth hacking

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

more#ai-in-marketing

fromwww.businessinsider.com

4 people who pivoted into AI jobs and how they did it

AI roles are rapidly growing, offering opportunities for workers to pivot from various industries and future-proof their careers.

Data science

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

Psychology

fromPsychology Today

Mastering the Long Game

Advanced strategic leadership skills are essential for navigating economic realities and stakeholder agendas amid uncertainty.

E-Commerce

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

Podcast

fromRAIN News

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.

#generative-ai

Startup companies

The End of One-Size-Fits-All Enterprise Software

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

Startup companies

The End of One-Size-Fits-All Enterprise Software

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

more#generative-ai

Business intelligence

from3blmedia

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.

fromTNW | Health-Tech

Healthcare

How AI Is Reshaping Workers' Compensation Claims and Healthcare Operations

Workers' compensation is a significant yet often overlooked part of the healthcare ecosystem, facing unique challenges and requiring focused innovation.

fromSkift Meetings

The Event Job Market's New Rules

The current job market is challenging, with niche roles requiring specific experience and personal touch in recruitment.

Business

IBM Can't Staunch AI Worries After Beating Wall Street's Estimates

IBM's Q1 2026 earnings beat expectations, but shares fell due to concerns over slowing revenue growth and generative AI competition.

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

Media industry

fromExchangewire

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

more#media-planning

Online learning

Why AI-Enabled Training Is Becoming A Business Imperative Across Many Industries

Organizations face a significant skills gap, with only 5% of hiring managers reporting sufficient talent to meet project demands.

Digital life

fromForbes

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

16 hours ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.

#ai-integration

fromMedium

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

Marketing tech

AI + human ingenuity: Where creative and technical teams meet | MarTech

Balancing AI adoption with maintaining a human brand identity is crucial for successful marketing.

fromMedium

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

AI + human ingenuity: Where creative and technical teams meet | MarTech

Balancing AI adoption with maintaining a human brand identity is crucial for successful marketing.

I've earned nearly $700 just by using Rakuten - here's how I did it

Cash back programs like Rakuten can significantly save money on online purchases, with users potentially earning hundreds of dollars.

fromFortune

Fewer than 1 in 4 workers feel their job is safe. Here's why worker 'FOBO'-fear of becoming obsolete-is hurting companies | Fortune

Job insecurity is pervasive across sectors, with many workers fearing layoffs and feeling their positions are not safe.

Business

ServiceNow's Beat-and-Raise Quarter Didn't Impress Investors

ServiceNow's Q1 results showed strong revenue growth but faced investor skepticism due to geopolitical impacts and acquisition-related costs.

Media industry

fromAxios

Axios Media Trends

Microsoft is leveraging AI technology to enhance its market position and influence.

Business intelligence

AI Consulting Explained: What Services Companies Actually Need (And What To Avoid)

AI consulting is rapidly growing, driven by enterprise AI adoption and the need for strategic transformation partnerships.

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

5 Ways to Get Your New Brand Into AI Search Results

Focus on a single category to enhance visibility in AI recommendations and search rankings.

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

fromEMARKETER

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.

#ai-implementation

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.

fromFortune

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.

fromFortune

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.

more#ai-implementation

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

fromForbes

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.

E-Commerce

fromwww.retaildive.com

Unified commerce: Why it's the next evolution of retail

Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.

AI search demands a new audience playbook

AI search users have varied intentions, impacting engagement and conversion rates for publishers.

fromVariety

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.

10 Best Competitor Analysis Tools To Benchmark Your eLearning Or HR Tech Brand

Competitor analysis tools are essential for eLearning and HR tech companies to benchmark performance and identify growth opportunities.

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

fromSocial Media Examiner

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.

Marketing

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.

fromExchangewire

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

fromExchangewire

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

Programmatic Peacekeeping | AdExchanger

Standards can simplify complex spaces, but choosing the right standard can lead to conflict within the industry.

Mixed Reports on AI Ecommerce Traffic

AI-referred visitors show higher engagement and conversion rates, but early data indicates modest overall traffic from AI channels.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.

fromHubspot

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.

fromwww.socialmediatoday.com

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

fromModern Retail

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.