"Sixty-four percent of consumers now use AI tools to discover new products and brands. Among frequent online shoppers, that number rises to 66% - and 34% of them turn to ChatGPT first."
"The fastest way to confuse an AI system is to tell it you do five things at once. When we stripped the positioning down to one line: advanced wearables for runners, the brand started appearing in AI answers for running-related prompts."
"For a brand with no history, no backlinks and no reviews, you're invisible to both systems simultaneously. The good news? New brands can show up in AI recommendations before they've cracked page one on Google."
Sixty-four percent of consumers use AI tools to discover products, with 34% preferring ChatGPT. Brands lacking a clear identity and external validation risk invisibility in AI recommendations. Generative AI operates alongside Google, utilizing diverse signals for brand visibility. New brands can achieve AI recognition without Google rankings by focusing on a single category. Clear positioning enhances AI response optimization, leading to improved visibility in relevant searches and recommendations.
Read at Entrepreneur
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