#brand-positioning

[ follow ]
fromVogue Business
1 week ago

Tariffs, price hikes and M&A: 2025's beauty landscape rewrites the Vogue Business Beauty Index

Beauty brands are adapting to ongoing shifts, including tariff fluctuations and a cost of living crisis, impacting consumer behavior towards affordability.
E-Commerce
#marketing-strategy
Marketing tech
fromThe Drum
1 month ago

CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

Marketing leaders are adjusting strategies in response to instability in global markets.
Budget scrutiny and risk management are top priorities for CMOs today.
Marketing tech
fromMarTech
3 months ago

The competition you're ignoring is costing you customers | MarTech

Redefining competition beyond direct rivals is crucial for effective marketing and success.
Marketing tech
fromThe Drum
1 month ago

CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

Marketing leaders are adjusting strategies in response to instability in global markets.
Budget scrutiny and risk management are top priorities for CMOs today.
Marketing tech
fromMarTech
3 months ago

The competition you're ignoring is costing you customers | MarTech

Redefining competition beyond direct rivals is crucial for effective marketing and success.
more#marketing-strategy
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
fromPractical Ecommerce
2 months ago

Flash Sales without Brand Damage

The era of '40% off everything, today only' is mostly gone; repeat customers now expect a blend of urgency, brand alignment, and personalization.
Marketing tech
Media industry
fromRolling Stone
3 months ago

Five Expert Strategies to Boost Sales and Retain Customers in a Down Market

Businesses should prioritize existing customers to stabilize revenue and build loyalty.
Targeted high-value incentives can effectively drive repeat sales and referrals.
Transparency and honest deals enhance customer connection and sales.
Effective brand positioning and consistent engagement increase customer retention.
[ Load more ]