#consumer-psychology

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fromCreative Bloq
1 week ago

I'm tired of emptying my pockets for Gen Z branding

Great branding engages customers by selling a fantasy of identity through curated exclusivity and high-quality visual design.
fromLogRocket Blog
2 weeks ago

What to do when users just want the old version back - LogRocket Blog

Even users who were dissatisfied with the older version still push back against a fix, showing that rejection of change is often about user psychology.
UX design
fromwww.theguardian.com
1 month ago

A good deal or a good deal of waste? How to be more conscious about your consumption during sales periods

Sales events often leverage FOMO to encourage impulse buying, leading to regret and clutter later.
#marketing
fromHubspot
1 month ago
Marketing tech

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

fromThe Cool Down
4 months ago
Marketing tech

Shopper warns of sneaky email trap after trying to opt out: 'Even when you unsubscribe, you will still receive [them]'

fromHubspot
1 month ago
Marketing tech

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

fromThe Cool Down
4 months ago
Marketing tech

Shopper warns of sneaky email trap after trying to opt out: 'Even when you unsubscribe, you will still receive [them]'

more#marketing
fromwww.cbc.ca
1 month ago

Sealed, sold, delivered: How blind boxes like Labubu became a viral obsession | CBC Radio

Labubu blind boxes transform toy shopping into a community-driven game of chance, fueling excitement and connection among collectors.
Digital life
fromApartment Therapy
1 month ago

I Started Using the "CD" Method for Online Shopping, and It's Saved Me Nearly $600 in a Month

Utilizing a 'checkout day' method can help control online shopping urges and manage spending effectively.
Marketing tech
fromForbes
1 month ago

The Science Of Storytelling: How Neuromarketing Builds Emotional Loyalty

Storytelling is a powerful marketing tool that builds emotional connections and drives customer loyalty.
fromEntrepreneur
5 years ago

Entrepreneur - Start, run and grow your business.

The 'New Consumer Psychology' highlights how understanding the mindset of consumers can lead to sales, whether in B2B or B2C markets.
Online marketing
fromTasting Table
3 months ago

The Psychology Behind Restaurant Lighting And How It Influences Diners - Tasting Table

In the restaurant sphere, as a general rule, dimmer lights create intimacy and slow-paced relaxation, while brighter lights encourage energy and liveliness.
Dining
Food & drink
fromNew York Post
3 months ago

These are the psychological tactics restaurants use to manipulate you to spend more money

Restaurants employ psychological tactics to influence customer spending.
Menu design and ambiance are crafted to manipulate choices.
Psychology
fromwww.theguardian.com
4 months ago

You have unmet needs': the psychology behind Australia's love affair with big cars

The rising popularity of large vehicles like utes and SUVs in Australia reflects deeper psychological and societal trends.
fromForbes
6 months ago

Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling

Aspirational marketing effectively connects consumers with a vision of their ideal selves, making them more likely to pursue products that embody those aspirations.
Marketing
Miscellaneous
fromTasting Table
7 months ago

Why Reddit Believes The Starbucks For Life Game Is A Sham - Tasting Table

Starbucks For Life game has low chances of winning major prizes, with only five grand prizes available.
fromPsychology Today
8 months ago

Why We Shop on Black Friday

Black Friday deals often present themselves as the best discounts of the year, but in reality, many items are priced similarly or even lower during other sales.
Miscellaneous
fromwww.nytimes.com
10 months ago

The TikTok to Hollywood Pipeline

Viral fame can lead to unexpected opportunities, like TV adaptations, reflecting the interconnectedness of social media and traditional media.
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