Manipulation of consumers involves tactics that exploit emotional vulnerabilities and obscure essential information, leading to unintended commitments and losses.
What scarcity taught me about designing for attention - LogRocket Blog
Scarcity design intentionally restricts availability or access to enhance user perception and navigation, creating valuable product experiences that drive growth and loyalty.
Would you recycle more if every bottle gave you a chance to win $1,000?
This study shows that providing a lottery for returning recyclables can enhance recycling rates and boost recycling participants' happiness compared to low fixed payments.
Can We Use Behavioral Economics Principles To Increase Learner Effort And Engagement?
"...the field of behavioral economics in education seeks to identify how learners make decisions and engage with learning content in order to create truly effective experiences."
How I used behavioral economics to land my dream home
Buying a home is a high-stakes game, often with hundreds of thousands of dollars on the line. Making a wrong decision can lead to foreclosure and bankruptcy.