"Markiplier stated, 'You can't just take a video and put it up on YouTube and sell it as a movie. You'd think it would work that way... I thought it worked that way because I'm a YouTuber.'"
"The system works. It just wasn't designed for someone who reaches distribution with audience, capital, and independence intact."
"After what he called an 'arduous legal process' that required going directly to YouTube CEO Neal Mohan, YouTube agreed to serve as the exclusive platform for his film."
Markiplier's film 'Iron Lung' grossed over $50 million, highlighting a shift in film distribution. Traditional systems were designed for filmmakers reliant on gatekeepers, not those with established audiences. Markiplier attempted to release the film on YouTube, but faced challenges due to the platform's role as a distributor. YouTube collaborates with aggregators for content delivery, complicating direct releases. Markiplier's negotiations with YouTube's CEO led to a unique arrangement, showcasing the evolving landscape of film distribution for independent creators.
Read at IndieWire
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