LeBron James, in his long NBA career, has faced embarrassing moments, often including his reading habits. Notably, during a press interaction, he struggled to discuss Malcolm X's autobiography, revealing his limited engagement with the text. This slip sparked a wave of memes, particularly encouraged by his friend Dwyane Wade, who humorously chided James for the situation. Interestingly, James managed to flip the narrative into a marketing strategy, featuring in an ad for Royal Kingdom where he plays a game while pretending to read a book, demonstrating his ability to leverage humor for branding.
When asked about the most pertinent moments in the reading, though, LeBron struggled to answer the question, saying random things hoping one of them would stick.
It took nearly a full minute for [Dwyane Wade] to get his emotions in order to answer the question about LeBron's reading habits.
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