"Laurus Corp., a real estate development firm that acquires and improves commercial properties, said it plans a greater emphasis on food and entertainment along with a more pedestrian-friendly layout. The mall, completed in 2001, was designed to serve customers arriving by car, but thousands of people have recently moved to the area and could visit on foot, the new owners said."
"The mall's new design, by Los Angeles architect the Jerde Partnership Inc., calls for more indoor-outdoor uses such as courtyards with landscaping. The installation of south-facing escalators and a new pedestrian crossing on Center Drive aims to make the mall easy to access by pedestrians."
"The courtyard adjacent to the Cinemark theater complex will become the new center of the mall, with a new outdoor screening area and fire pit, as well as new restaurants, an outdoor dining area and casual lounge space. The team will also update the current Art Deco retail facades throughout the center to reflect a more modern aesthetic."
The Promenade at Howard Hughes Center, a 2001-built mall near the 405 Freeway in Westchester, has been purchased by Laurus Corp., a real estate development firm specializing in commercial property acquisition and improvement. The new owners plan a $30-million renovation to modernize the facility and shift its focus from automobile-dependent design to pedestrian accessibility. This transformation responds to significant demographic changes in the area, including thousands of new residents and employees in nearby high-rise offices and apartments. The Howard Hughes Center neighborhood will soon contain 1.3 million square feet of office space and 3,200 apartments. The mall's proximity to Playa Vista, a major mixed-use development, further supports the investment. Architect Jerde Partnership designed the renovation to include indoor-outdoor courtyards, improved pedestrian access, updated retail facades, and enhanced dining and entertainment spaces centered around the Cinemark theater complex.
#commercial-real-estate-development #retail-renovation #pedestrian-friendly-design #mixed-use-development #urban-revitalization
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