Mohamed Salah’s celebratory selfie at Liverpool's Premier League title win encapsulated the joyous occasion, but its origins are more controlled than they appear. After scoring during a 5-1 victory over Tottenham Hotspur, Salah took a picture using a Google Pixel phone supplied by a club staffer positioned near the fans. This planned gesture was part of Liverpool's partnership with Google, aimed at enhancing fan interaction. While the image felt spontaneous, it represents a marriage of genuine celebration and strategic advertising.
"It seemed to be a moment of off-the-cuff spontaneity that summed up the joyous atmosphere but things weren't quite so clear-cut."
"Liverpool signed a deal with Google in August 2023 to, as the club put it at the time, bring Reds fans even closer to the game they love."
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