"The new site is much smaller than the previous iterations. At the time of its collapse, Jamie's Italian was known for operating in giant, cavernous spaces, but the company found that often towns and cities couldn't support such scale."
"We aren't giving people a huge amount of choice, it's not a vast menu, said Loftus. He added that they were using cheaper cuts of meat to keep costs down."
Jamie Oliver has reopened a flagship Jamie's Italian in Leicester Square, London, seven years after the chain's collapse in 2019. The new restaurant features a smaller size and a slimmed-down menu, focusing on affordable dishes with cheaper cuts of meat. The previous chain had 47 locations but failed due to its large scale and extensive menu. The new approach aims to avoid past mistakes, offering a limited selection of dishes at lower prices, with starters starting at £8 and mains at £29.
Read at www.theguardian.com
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