"This new opportunity on the Waterloo & City line is part of our ongoing work to find new ways brands can use our network to engage with their audiences as they travel across the city."
"It's full-line branding, from moquette seat fabric and signage to maps and experiential spaces, all right in the heart of London's business district."
Transport for London is trialing a scheme that allows an advertiser to sponsor an entire tube line, starting with the Waterloo and City line. This includes a comprehensive rebranding effort, where brands can incorporate their identity in seats, signage, and other areas throughout the line. The sponsorship will not rename stations but offers a complete branding opportunity that extends throughout the passengers' journey. Revenue generated from these partnerships will be reinvested into the transport network to support London's infrastructure.
#tube-sponsorship #transport-for-london #advertising-campaigns #waterloo-and-city-line #branding-strategy
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