#branding-strategy

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Design
fromItsnicethat
1 week ago

The letterforms for this Mallorcan bar's logo were scavenged from secondhand bookshops and stationary stores

Visual decoration enhances discovery through whimsical yet logical designs.
Marketing
fromFast Company
2 weeks ago

How Kroger designed its catchy new sonic logo

Kroger has launched its first-ever sonic identity, including a logo and theme song, as part of its brand unification strategy.
fromianVisits
3 weeks ago

TfL trials full tube line sponsorship with Waterloo & City rebrand opportunity

Transport for London is testing a scheme to allow full advertising sponsorship of an entire tube line, starting with the Waterloo and City line.
fromFast Company
4 months ago

The designification of value shopping is paying off for stores

Retailers are significantly investing in private-label brands to attract consumers looking for affordable options amid inflation.
fromForbes
6 months ago

Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling

Aspirational marketing effectively connects consumers with a vision of their ideal selves, making them more likely to pursue products that embody those aspirations.
Marketing
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