The Athletics have formed a partnership with Aramark Sports + Entertainment, aiming to revolutionize the hospitality experience at their future Las Vegas ballpark set to open in 2028. They are making hospitality a central aspect of the fan experience, moving beyond traditional food and beverage roles. A's President Marc Badain believes that exceptional hospitality is essential to creating a destination that embodies the spirit of Las Vegas. Will Guidara's involvement adds a unique perspective, emphasizing the importance of 'Unreasonable Hospitality' in redefining the sports venue experience.
This partnership reflects our belief that great hospitality should be at the heart of the fan experience. With Aramark's culinary expertise and Will's visionary approach to hospitality, we're not just building a ballpark, we're creating a destination that captures the creativity and energy of the Las Vegas community.
This partnership represents a fundamental shift in how sports venues approach fan experience. Rather than treating food and beverage as merely complementary to the game, the A's and Aramark are positioning hospitality as a central pillar of the ballpark identity.
By bringing this level of hospitality sophistication to baseball, the A's are positioning themselves to stand out in a competitive entertainment landscape.
Will Guidara, who brings star power and philosophical depth to the project, is best known for his New York Times bestselling book "Unreasonable Hospitality" and his former co-ownership of Eleven Madison Park, once named the World's Best Restaurant.
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