"We might be exposed to more ads and commercials today than ever before in human history, but the idea of advertising itself is certainly not a new concept. According to Instapage, the first signs of advertisements actually appeared in ancient Egyptian steel carvings from 2000 BC. Meanwhile, the first printed ad was published in 1472, when William Caxton decided to advertise a book by posting flyers on church doors in England."
"Over 200 years later, the first newspaper ad in the United States was published in 1704. And by 1835, Americans were advertising on big billboards all across the country, with some of the first ads encouraging viewers to see the Ringling Bros and Barnum & Bailey circus. Advertising through the mail, however, didn't become popular until Sears started sending out postcards in 1892."
"Advertising completely changed in the 20th Century when companies had the opportunity to reach their customers directly through the radio. In 1922, the cost of a 10-minute advertising slot on the radio cost $50, or what would be about $965 today. Then, in 1935, George Gallup started utilizing market research, which allowed companies to find out information about their consumers and determine the best ways to advertise to them."
Advertising dates to ancient Egyptian carvings circa 2000 BC and advanced to the first printed ad in 1472 when William Caxton posted flyers on church doors. The first U.S. newspaper ad appeared in 1704; by 1835 billboards promoted attractions like Ringling Bros and Barnum & Bailey. Mail advertising rose after Sears mailed postcards in 1892. The 20th century brought radio advertising with paid slots (a 10-minute slot cost $50 in 1922, about $965 today) and George Gallup's 1935 market research to target consumers. Television became the dominant medium after 1941 for about seventy years, while modern short-form media shortened attention spans.
Read at Bored Panda
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