"Abigail Ahern aims to inspire customers to decorate differently, creating impeccable pieces that stand the test of time and transcend trends, while maintaining a premium brand status."
"The strategy involved a shift from sales-led ad copy to messaging that reflects the brand's quality, alongside optimizing keyword targeting and enhancing organic traffic."
Abigail Ahern specializes in high-quality soft furnishings and home accessories, aiming to inspire unique decoration styles. In August 2020, they appointed Impression to manage their SEO and paid media. The challenge was to promote Black Friday deals while maintaining brand prestige. The strategy involved optimizing keyword targeting, enhancing organic traffic, and shifting paid campaigns to reflect brand quality rather than just sales. This approach aimed to increase revenue and achieve a 1000% return on ad spend year-over-year.
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