Telstra has launched a cybersecurity campaign featuring Steve Buscemi as an evil intergalactic emperor from the Zalunians. This campaign, created by Bear Meets Eagle On Fire in collaboration with the +61 partnership, showcases Buscemi's character attempting to unleash high-tech scams on planet Earth, only to have his efforts blocked by Telstra's defense systems. The campaign includes a central 90-second advertisement and several shorter versions for various media formats including TV, digital, social, and cinema.
The campaign includes a hero 90-second spot and a series of shorter narratives for TV, digital, social, and cinema.
Set on a spaceship captained by Buscemi's character, the emperor of the Zalunians, the ad shows the attempts of his minions to target planet Earth with scams blocked by Telstra systems.
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