"As part of a new partnership, Kalil has agreed to let the media company share content she's already published across Instagram and TikTok on more than 4,000 LinkNYC screens across New York City, where Kalil, 33, is based. The deal is focused on exposure rather than compensation, so it carries no fee."
"'When you're a creator, you just want more eyeballs. You just want to keep growing your community. When they reached out and said, 'Hey, we can give you a platform that you could never reach on your own,' it was an immediate yes,' Kalil told Digiday."
""We've seen algorithm changes, potential TikTok bans and Meta's constant algorithm shifts erode creators' ability to reach their own audiences. Creators who've built entire businesses on a single platform are incredibly vulnerable," she said."
Algorithmic unpredictability and platform-policy risks are driving creators to de-risk single-platform dependence and expand distribution into offline and alternative channels. Haley Kalil will have existing Instagram and TikTok clips displayed on more than 4,000 LinkNYC screens across New York City through summer 2026 in an exposure-focused, no-fee arrangement. LinkNYC kiosks replaced payphones and provide free Wi‑Fi and LED screens, enabling street-filmed content to reach commuters and pedestrians. Industry voices note that algorithm shifts, potential TikTok bans, and Meta changes have eroded creators' organic reach, prompting a strategy similar to publishers who diversified after platform-driven traffic volatility.
Read at Digiday
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