Social media marketing
fromFinancial Planning
1 day agoWhy diversification matters when it comes to marketing
Professionals should build and control owned media channels rather than rely primarily on third-party social platforms.
In addition to telling Renee's story about how she found her way into the intellectual property world, and through our sometimes-comical banter, we together explore what it really takes to build, sustain, and continuously reinvent an entrepreneurial company like IPWatchdog. What emerged was a practical roadmap for entrepreneurship, invention, navigating platform risk, one focused on the necessity of constantly being ready to pivot as old business models start to show signs of age and ultimately falter.
Coming to you from Nathan Cool Photo, this timely video walks through how AI has actually strengthened the need for honest, realistic listing media instead of replacing it. Cool digs into the rise of AI slop, the growing public distrust of synthetic imagery, and how buyers now bail the moment something in a listing feels fake. You get a clear picture of why truthful advertising rules are tightening and why any hint of AI trickery can cost an agent credibility,