"Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!"
"We amplify wins on social media, particularly LinkedIn, and add them to our credentials deck and website to position ourselves as industry leaders, all of which helps to attract both new business and top talent. Internally, these accolades boost morale, inspire the team, and make sure that people feel their hard work is appreciated. Awards are not just recognition - they're a strategic asset that strengthens relationships, drives business development, and cultivates a winning team culture."
The Drum Awards Festival handed out Gold, Silver and Bronze awards to global agencies and brands. Agencies use award wins to pursue new business, strengthen industry credibility and attract top talent. Winners amplify accolades on social media and incorporate them into credentials decks and websites to showcase leadership. Sharing wins with clients reinforces client relationships and validates their choice of partner. Internal benefits include boosted morale, team inspiration and recognition of hard work. Agencies select award categories to highlight strengths in creativity, marketing, technology and AI, and collaborate with clients to enter standout projects. Awards function as strategic assets that enhance reputation and support growth.
Read at The Drum
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