#awards-strategy

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Marketing
fromThe Drum
1 day ago

How are agencies making their creative and strategic awards work in their favor?

Agencies strategically leverage award wins to attract clients and talent, boost credibility, and drive business development and internal morale.
fromVulture
3 months ago

Netflix's Unlikely Oscar Juggernaut

This week marks the 10th anniversary of Beasts of No Nation, the first feature film distributed directly by Netflix. Directed by Cari Joji Fukunaga and starring Idris Elba, the movie made a modest splash in that year's awards season, with Elba winning the SAG Award for Best Supporting Actor, before ultimately falling short of any Oscar nominations. Within three years, and after making a significant investment in its publicity apparatus (hiring ace awards strategist Lisa Tayback),
Film
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