"To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact. This analysis from PR Newswire highlights how changes in the search landscape are redefining the way communications teams shape their core messages and create content designed to stand out in an increasingly competitive information environment."
"The way people discover information has fundamentally shifted. AI-powered search engines have evolved beyond simple lists of links. They now provide full, conversational answers, summaries and recommendations. This new landscape demands a new strategy: generative engine optimization (GEO). A breadth of content that tells a brand's story in multiple formats is no longer a luxury; it's a necessity. AI models prioritize information from credible, authoritative, and trustworthy sources."
A single press release no longer guarantees media pickup, with 38% of PR professionals citing lack of anticipated media pickup as a top challenge. Communicators must use multichannel strategies to broaden reach, improve story visibility, and boost campaign ROI. Coordinated approaches should establish authority, amplify reach, and deliver measurable impact to fragmented audiences that include journalists and AI bots. The search landscape now favors generative engine optimization (GEO) as AI-powered engines provide conversational answers and draw from diverse platforms. A breadth of unique, useful, and relevant content from credible sources is essential for visibility and trust.
Read at Press of Atlantic City
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