#generative-engine-optimization-geo

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#ai-generated-search-summaries #multi-format-content-strategy #seo-evolution
fromUSA TODAY
2 weeks ago
Marketing tech

Alina Benny on the Only SEO That Matters Now

AI-generated search summaries reduce clicks, forcing brands to adopt Generative Engine Optimization: multi-format, research- and expert-backed content to maintain discoverability across platforms.
Marketing
fromThe Drum
2 weeks ago

What do you need to do to make sure your brand is AI-ready?

Brands must build credible, quotable, machine-readable content and integrate PR, digital marketing, content, and technical SEO to be surfaced by AI-driven search and chatbots.
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