"The campaign launches with spots that demonstrate the power of Snapdragon through familiar scenarios and personas: a freshman during orientation week, a scout leader on a camping trip, entrepreneurs launching a new business and a maid-of-honor planning an emergency bachelorette party."
"We definitely wanted them to be relatable moments where we all know performance matters, centered on the people who put their heart into everything they do."
"An anthem film unites all four vignettes, and the campaign will run across broadcast, connected TV, online and social, including TikTok and Instagram."
"You gotta drink your own Kool-Aid, McGuire said."
Qualcomm has introduced a new campaign, 'Snapdragon. That's How,' to highlight its Snapdragon brand's capability to power PCs for contemporary users. Created with agency 72andSunny, the campaign features relatable scenarios showcasing the performance of Snapdragon in everyday situations. The campaign includes an anthem film and will be promoted across various platforms, including social media. Qualcomm aims to enhance brand affinity for Snapdragon, which has evolved from a smartphone focus to a broader consumer technology role.
Read at www.marketingdive.com
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