"The way creativity operates is almost the exact opposite of how most businesses are forced to operate. Most businesses focus on maximum output at maximum speed with maximum efficiency and very little risk tolerance. They need to get it right, hit their goals, and deliver results consistently. Creativity, by contrast, requires taking risks. Good ideas need time to develop. People must feel comfortable and safe to take those kinds of risks without fear of getting fired or missing their goals."
"No one wakes up and says, "I'm excited to create mediocre content today!" So, why are so many of us trapped in a cycle of doing what we've always done? The way creativity operates is almost the exact opposite of how most businesses are forced to operate. Most businesses focus on maximum output at maximum speed with maximum efficiency and very little risk tolerance. They need to get it right, hit their goals, and deliver results consistently."
Marketing teams often produce repetitive, low-risk content because organizational pressures prioritize speed, efficiency, and predictable results over experimentation. Creativity requires time, psychological safety, and tolerance for risk, yet businesses frequently lack those conditions and operate under resource and time constraints. Habits and routines reinforce repetitive choices. Implementing a structured ideation process that separates divergent thinking (generating many wild ideas) from convergent thinking (evaluating and refining feasible concepts) creates space for risk-taking while enabling execution. Clear phases and protections for early-stage ideation encourage team members to propose innovative concepts and help break the cycle of mediocre content.
Read at Social Media Examiner
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