#marketing-creativity

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#creative-process #divergent-thinking #convergent-thinking #content-ideation #ai-in-advertising
Marketing
fromSocial Media Examiner
1 day ago

How to Cultivate Content Creativity: A Framework for Marketers : Social Media Examiner

Separate ideation into divergent and convergent thinking phases to foster creative content, allow risk-taking, and refine ideas into executable work.
Marketing tech
fromThe Drum
1 week ago

'AI won't replace creativity' says Mark Read as WPP boasts strong 2022 performance

WPP expects AI to automate production, increase efficiency across operations, and serve as an aid rather than a replacement for creative work.
UK news
fromwww.theguardian.com
1 month ago

Christmas ads put on a diet as UK ban on TV junk food advertising bites

UK Christmas TV ads have removed junk-food imagery to comply with new regulations banning HFSS food ads before 9pm, prompting creative, product-lean campaigns.
Marketing
fromForbes
4 months ago

In The AI Age Of Sameness, Brand Voice Is Your Superpower

Prioritize quality and distinct human voice to prevent AI-driven mass production from creating generic, soul-less marketing and an Age of Sameness.
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