""[We are] very excited about what AI and the alliance with OpenAI can do for us and may do for us in terms of upping our game in terms of marketing creativity.""
""it's not going to replace creativity, but will be an aid to it." "More of our production work will be automated. It will help us produce creative work more efficiently and help us deal with the plethora of channels we need to operate in.""
"The British holding company's performance was "surprising given the negative economic headlines at the time," said chief financial officer John Rogers in a presentation to analysts and colleagues at its Sea Containers House headquarters in London."
Coca-Cola signed a deal with Bain & Company to explore using OpenAI tools such as ChatGPT and DALL·E to enhance marketing creativity. WPP views AI as a technology that will touch every area of its business, driving efficiencies and automating more production work while remaining an aid to creative processes rather than replacing human creativity. WPP reported strong financial performance in 2022, increasing net revenue by 6.9% to £11.79bn, with unexpectedly robust growth in the UK despite negative economic headlines.
Read at The Drum
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