Inside the private jet perk wars plying high-fliers with Super Bowl suites, Nobu, and trips to Lake Como
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Inside the private jet perk wars plying high-fliers with Super Bowl suites, Nobu, and trips to Lake Como
"Flexjet's Chairman Club event, is one of the perks you get for dropping at least six figures a year on a jet program. Other destinations have included Anguilla and Lake Como. Flexjet and other private jet operators are touting wine tastings at vineyards not typically open to the public, suites at a Formula 1 Grand Prix and the Super Bowl, facials at 40,000 feet, and menus created by top chefs like Nobu Matsuhisa."
"That influx of capital, a new class of customers who ditched commercial airlines during the pandemic, and membership models - such as NetJets, Flexjet, and VistaJet - that make private aviation more accessible mean more people are flying private than ever before. From June to August, fractional jet usage increased 70% over the same period in 2019, according to data from Aviation Week."
Flexjet hosted a complimentary luxury weekend at the Rosewood San Miguel de Allende for high-spending clients while charging only for flight hours that range from $7,000 to $23,000. Perks include exclusive vineyard tastings, VIP suites at major sporting events, in-flight facials, and menus by celebrated chefs. The ultra-high-net-worth population rose more than 70% to about 510,810, spending nearly $30 billion on private jets and yachts last year. Pandemic-driven shifts and membership models have expanded access to private aviation. Fractional usage jumped substantially, prompting operators to invest heavily in lavish benefits to attract affluent customers.
Read at Business Insider
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