#luxury-marketing

#luxury-marketing

Flexjet's Chairman Club event, is one of the perks you get for dropping at least six figures a year on a jet program. Other destinations have included Anguilla and Lake Como. Flexjet and other private jet operators are touting wine tastings at vineyards not typically open to the public, suites at a Formula 1 Grand Prix and the Super Bowl, facials at 40,000 feet, and menus created by top chefs like Nobu Matsuhisa.

The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz.