Media industryfromExchangewire1 day agoNew AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand RecallEffie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
fromAdweek11 months agoMarketingTubi's Super Bowl 'Interruption' Ad Wins 2024 Grand EffieTubi wins Grand Effie Award for innovative Super Bowl ad.
Media industryfromExchangewire1 day agoNew AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand RecallEffie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
fromAdweek11 months agoMarketingTubi's Super Bowl 'Interruption' Ad Wins 2024 Grand EffieTubi wins Grand Effie Award for innovative Super Bowl ad.
fromMarTech3 weeks agoMarketing techWhy ROI is undermining B2B marketing effectiveness | MarTechB2B marketing ROI metrics often misrepresent true effectiveness, focusing excessively on short-term tactical outcomes rather than overall brand impact.