#marketing-effectiveness

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Marketing
fromThe Drum
1 week ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
fromRAIN News
1 month ago

Radio's "perceived effectiveness" problem (and solution)

Perceived marketing effectiveness often exceeds actual effectiveness, except for radio, which demonstrates higher real ROI than perceived ROI.
fromExchangewire
3 months ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

According to new data, Effie UK Award winners generate significantly stronger positive emotions, higher brand recall, and greater audience attention compared to non-winning campaigns.
Media industry
Marketing tech
fromMarTech
3 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
fromMarTech
3 months ago

Why ROI is undermining B2B marketing effectiveness | MarTech

"ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report."
Marketing tech
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