#social-media-campaigns

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Marketing
fromwww.marketingdive.com
1 week ago

How Procter & Gamble got good buzz' by briefly retiring Mr. Clean

Procter & Gamble's Mr. Clean mascot staged a retirement and comeback campaign coordinated with Zillow to generate viral buzz and launch major product innovations.
Film
fromHer Campus
1 week ago

Movie Marketing Used to Be Fun, Now It's Suffocating.

Excessive movie marketing campaigns overshadow film quality, causing viewers to conflate promotional tactics with the actual movie content rather than enjoying the art itself.
US politics
fromWIRED
4 months ago

It's Been a Year Since Trump Was Elected. Democrats Still Don't Get the Internet

Democratic digital operations remain risk-averse and controlled, failing to innovate despite investments and promises after 2024 losses.
US politics
fromFast Company
6 months ago

Newsom and Cuomo are using social media to try and replicate Mamdani's appeal. They're missing the point

Several politicians are copying successful social-media styles and memes, prioritizing attention-grabbing mimicry over coherent, broader campaign strategy.
Television
fromFast Company
7 months ago

Inside Netflix's strategy to make Wednesday an outcast icon

Wednesday Season 2 is Netflix's largest prelaunch social campaign, with over 3 billion social impressions and a focus on 'Big outcast energy.'
fromenglish.elpais.com
8 months ago

Zohran Mamdani's win in New York ignites debate over Democratic Party's future

Mamdani defines himself as a socialist, a near-taboo word in U.S. politics. His win marks a possible shift in Democratic leadership towards more progressive values.
US politics
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