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Marketing
fromwww.marketingdive.com
5 days ago

How Procter & Gamble got good buzz' by briefly retiring Mr. Clean

Procter & Gamble's Mr. Clean mascot staged a retirement and comeback campaign coordinated with Zillow to generate viral buzz and launch major product innovations.
E-Commerce
fromMiami Herald
6 months ago

Hy-Vee continues to grow retail media partnership with Instacart

Hy-Vee enabled Instacart Carrot Sponsored Products on HyVee.com, expanding Hy-Vee RedMedia's advertising inventory, performance ad placements, display ads rollout, and self-service capabilities for CPG partners.
Marketing tech
fromDigiday
6 months ago

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

CPG advertisers are abandoning third‑party cookies in favor of retail media data, alternative IDs, contextual targeting, first‑party collection, and CTV addressability.
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