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Marketing
fromwww.marketingdive.com
6 days ago

How Procter & Gamble got good buzz' by briefly retiring Mr. Clean

Procter & Gamble's Mr. Clean mascot staged a retirement and comeback campaign coordinated with Zillow to generate viral buzz and launch major product innovations.
Marketing
fromOregon Ducks On SI
4 months ago

The Duck Mascot's New Tricks Highlight Oregon's Marketing Genius

The University of Oregon used humorous faux magazine covers featuring the Oregon Duck mascot to boost brand awareness around a Grateful Dead tribute football game.
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