"The content examined in the report was legal and had mostly been posted in innocence by children themselves. The footage includes young girls filming themselves in underwear, doing the splits, brushing their teeth or rolling around in bed. However, this content is easily exploited by paedophile networks who are said to post messages and links to one another and make predatory observations in the comments section underneath the videos."
"We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content. It is in stark contrast to who we are and what we believe. We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally. Until we have confidence that appropriate safeguards are in place, we will not advertise on You Tube and Google."
"The Times report found that BT, Adidas, Deutsche Bank, eBay, Amazon, Mars, Diageo and Talktalk were among dozens of brands whose adverts appeared on the videos. Upon publishing the report, the Times said Diageo, HP, Cadbury, and Adidas were among those to freeze YouTube spend, calling the situation 'completely unacceptable.' Further brands are following suit, including Mars, Lidl and Deutsche Bank."
Legal videos posted innocently by children, often showing underwear, playing or daily routines, have had major-brand adverts run alongside them. Predatory networks exploit such footage by posting explicit messages, links, and observations in comment threads; tens of thousands of predatory accounts have targeted children’s videos. Advert placements from brands including BT, Adidas, Deutsche Bank, eBay, Amazon, Mars, Diageo and others were identified. Multiple brands have suspended YouTube and Google ad spend and are working with Google and media agencies to understand failures and demand stronger safeguards before resuming advertising.
Read at The Drum
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