#youtube-advertising
#youtube-advertising

4 days ago

Television

I love YouTube, but these unskippable 30-second ads are my breaking point

fromPocket-lint

Online marketing

YouTube Ads just got harder to skip - again

fromUNILAD Tech

Television

YouTube users hit with longer, unskippable ads in update no one asked for

Media industry

fromDailydot

YouTube rolls out longer, unskippable ads

YouTube is introducing 30-second unskippable ads on its TV app, prompting user backlash over increased monetization and reduced platform accessibility.

Digital life

fromGadget Review

YouTube's 30-Second Unskippable Ads About To Hit Your TV Screen

YouTube is rolling out 30-second unskippable ads on TV apps, replacing 15-second ads, to increase revenue and make streaming resemble traditional television viewing.

fromZDNET

4 days ago

YouTube rolls out unskippable ads - they're so annoying I'm mulling drastic measures

YouTube introduced 30-second unskippable ads on televisions, available in 6, 15, or 30-second lengths, with removal possible through paid subscription options.

Television

4 days ago

I love YouTube, but these unskippable 30-second ads are my breaking point

YouTube introduced unskippable 30-second ads on its TV app, intensifying ad restrictions and degrading the user experience for free viewers.

fromPocket-lint

YouTube Ads just got harder to skip - again

Google introduces unskippable video ads on YouTube's TV app in 6-second, 15-second, and 30-second formats to increase ad revenue and drive YouTube Premium subscriptions.

fromUNILAD Tech

Television

YouTube users hit with longer, unskippable ads in update no one asked for

Media industry

fromDailydot

YouTube rolls out longer, unskippable ads

YouTube is introducing 30-second unskippable ads on its TV app, prompting user backlash over increased monetization and reduced platform accessibility.

Digital life

fromGadget Review

YouTube's 30-Second Unskippable Ads About To Hit Your TV Screen

YouTube is rolling out 30-second unskippable ads on TV apps, replacing 15-second ads, to increase revenue and make streaming resemble traditional television viewing.

YouTube introduces ads you can't skip

YouTube introduced 30-second non-skippable ads for TV viewers to increase advertiser effectiveness and drive subscription upgrades to Premium or Premium Lite.

Digital life

5 days ago

Using YouTube for free, as we knew it, is dead

YouTube's free experience is deteriorating rapidly with increasingly aggressive advertising tactics including unskippable 30-second ads on TVs and invasive mobile ad banners, making paid subscription the only viable option.

fromBGR

5 days ago

YouTube Just Made Your TV Experience Worse On Purpose - BGR

Google introduces unskippable ads ranging from 6 to 30 seconds on YouTube's smart TV app, using AI optimization to target audiences more effectively.

#connected-tv-ads

from9to5Google

Online marketing

YouTube has launched 30-second unskippable TV ads - what will you do? [Poll]

Google launched VRC Non-skip, a 30-second non-skippable ad format for YouTube on connected TVs, using AI to optimize ad delivery across devices.

Television

YouTube on TV becomes insufferable with new unskippable 30-second ads

YouTube now displays unskippable 30-second ads on TV apps globally, intensifying ad formats while cracking down on ad blockers and third-party apps.

from9to5Google

YouTube has launched 30-second unskippable TV ads - what will you do? [Poll]

Google launched VRC Non-skip, a 30-second non-skippable ad format for YouTube on connected TVs, using AI to optimize ad delivery across devices.

Television

YouTube on TV becomes insufferable with new unskippable 30-second ads

YouTube now displays unskippable 30-second ads on TV apps globally, intensifying ad formats while cracking down on ad blockers and third-party apps.

more#connected-tv-ads

fromGSMArena.com

YouTube on TV is getting unskippable ads

YouTube introduces unskippable 30-second ads on TVs globally, using AI to optimize ad formats and reach target audiences while promoting Premium subscriptions as an ad-free alternative.

Television

fromPCMag UK

2 weeks ago

Sick of Commercials? You Can Still Skip YouTube Ads (if You Try Hard Enough)

YouTube ads are largely unavoidable, but skipping after five seconds or reporting repetitive ads provides some relief, though watching ten seconds ensures creators receive compensation.

Marketing

fromThe Drum

YouTube targets advertisers with six-second ads bigging-up its advertising

YouTube launched multi-platform ads showcasing its niche, engaged audiences; campaign involves agencies and creators and will run six weeks around Ad Week New York.

#alphabet-earnings

fromwww.cnbc.com

Tech industry

Alphabet to report earnings: AI, ad momentum key to the fourth quarter

fromVariety

4 months ago

Artificial intelligence

YouTube Ad Sales Pop 15% in Q3 to Top $10.2 Billion, as Parent Alphabet Turns in First Quarter With More Than $100 Billion in Revenue

fromwww.cnbc.com

Tech industry

Alphabet to report earnings: AI, ad momentum key to the fourth quarter

fromVariety

4 months ago

Artificial intelligence

YouTube Ad Sales Pop 15% in Q3 to Top $10.2 Billion, as Parent Alphabet Turns in First Quarter With More Than $100 Billion in Revenue

more#alphabet-earnings

Marketing

fromThe Drum

Sky hasn't resumed YouTube ad spend, CEO says there's still not an adequate level of brand safety

Sky continues to withhold advertising from YouTube nearly 18 months after pulling ads due to persistent brand safety and transparency concerns with Google's platform.

fromBusiness Insider

The line between TV ads and YouTube ads is getting very blurry

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.

Marketing

Privacy technologies

fromBleepingComputer

2 months ago

Disney will pay $10 million to settle children's data privacy lawsuit

Disney will pay $10 million for mislabeling YouTube videos, allowing collection of children’s personal data and targeted advertising to under-13 viewers.

fromDigiday

2 months ago

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated - retreating from some of its longest-running bets while accelerating decisively in others. The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google's decision to walk back plans to fully deprecate third-party cookies in Chrome. After years of insisting that Privacy Sandbox represented the future of web advertising, Google instead opted for optionality,

Marketing tech

fromAdExchanger

Cadent Acquires YouTube Advertising Company VuePlanner | AdExchanger

Let's make a deal The news marks Cadent's third acquisition and fourth M&A deal in as many as three years. In 2023, the company bought EMX's SSP technology in a bankruptcy auction, just a few months before getting itself acquired by private equity firm Novacap for $600 million. Last year, Cadent also spent $324 million acquiring AdTheorent, a performance-based DSP that represented a further push on Cadent's part to become a more omnichannel marketing company.

Marketing tech

Artificial intelligence

fromThe Verge

This viral AI pen didn't help me cheat

Handheld AI scanners let students scan printed exam questions and receive instant answers, enabling cheating on hardcopy tests.

#creator-economy

Startup companies

Agentio secures $40M from Forerunner as it scales its creator marketplace beyond YouTube | TechCrunch

Venture

Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube | TechCrunch

Startup companies

Agentio secures $40M from Forerunner as it scales its creator marketplace beyond YouTube | TechCrunch

Venture

Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube | TechCrunch

Mars, Adidas and Lidl among brands that have pulled ads from YouTube in light of paedophilia fears

Major brands including Mars, Adidas, Lidl and Deutsche Bank paused YouTube advertising after ads appeared alongside child-produced videos exploited by predatory commenters.

#digital-marketing

fromModern Retail

Marketing

Why YouTube will play a bigger role in some holiday marketing budgets this year

fromDigiday

8 months ago

E-Commerce

Google's YouTube overtures gain traction among marketers refocusing on brand investments

fromModern Retail

Marketing

Why YouTube will play a bigger role in some holiday marketing budgets this year

fromDigiday

8 months ago

E-Commerce

Google's YouTube overtures gain traction among marketers refocusing on brand investments

more#digital-marketing

fromTipRanks Financial

Amid EU Ad Pressure, Google (GOOGL) Builds Out YouTube Partnership Ecosystem - TipRanks.com

Google launched a YouTube partnership program connecting advertisers with third-party partners to optimize ad campaigns using data analytics and AI amid EU AdTech antitrust pressure.

Marketing

fromIntelligencer

'Do You Believe I'm a Scam? Haha'

Tai Lopez built a lucrative self‑help empire by leveraging celebrity access, aggressive YouTube ad spamming, and a repackaged subscription course selling success formulas.

fromExchangewire

Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads

Silverpush and Adsquare partnered globally to attribute foot traffic and measure YouTube ad campaign impact across Americas, UK, Europe, and Asia, enabling real-world ROI.

fromSocial Media Today

Google Rolls Out New Updates for Demand Gen Campaigns

AI-powered Demand Gen on YouTube improved conversions per dollar by 26%, gains monthly Demand Gen Drops, and uses Omni-Channel Smart Bidding to optimize store visits.