"YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. That's why we're introducing Demand Gen Drops: a monthly showcase to help you stay on top of what's new in Demand Gen and drive results on YouTube."
"Google's also provided an update on its Omni-Channel Smart Bidding for Store Conversions, which enables you to optimize for store visits by using the same bid strategies used for online conversions . There's also an overview of its in Google Ads, which provide more context as to how Demand Gen campaigns perform compared to your paid social efforts (which we covered here), local offers on YouTube (which we covered here), and special occasion assets."
YouTube delivers industry-leading results for marketers through AI-powered performance solutions such as Demand Gen. Demand Gen achieved a 26% increase in conversions per dollar over the past year, driven by more than 60 AI-powered improvements to ramp time, bidding, and other updates. Demand Gen Drops is a monthly showcase designed to surface new features and updates to help drive results on YouTube. Omni-Channel Smart Bidding for Store Conversions now enables optimization for store visits using the same bid strategies applied to online conversions. An overview in Google Ads provides context comparing Demand Gen campaign performance to paid social, local offers on YouTube, and special occasion assets.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]