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Marketing tech
fromwww.socialmediatoday.com
1 week ago

Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion

Google added brand-search attribution, scannable YouTube QR codes on CTV, and Hotel Center feed integration to Demand Gen campaigns to boost direct-response commerce.
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Online marketing
fromSocial Media Today
4 months ago

Google Rolls Out New Updates for Demand Gen Campaigns

AI-powered Demand Gen on YouTube improved conversions per dollar by 26%, gains monthly Demand Gen Drops, and uses Omni-Channel Smart Bidding to optimize store visits.
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