"In recent years, brands have become an increasingly integral stakeholder in the ecosystems of user-generated gaming content platforms like Roblox and Fortnite. In 2025, advertisers have shifted their focus from fully owned and operated worlds to integrations into pre-existing popular experiences, creating more potential deals for UGC creators who are willing to place logos or branded assets inside their games on these platforms."
Brands and advertisers have become major stakeholders in user-generated content gaming platforms, particularly Roblox and Fortnite. In 2025, advertisers shifted strategy from creating fully owned branded worlds to integrating into existing popular games, generating new revenue opportunities for UGC creators willing to incorporate logos and branded assets. However, Minecraft creators feel excluded from this advertising trend, missing out on potential deals available to creators on competing platforms.
Read at GamesBeat
Unable to calculate read time
Collection
[
|
...
]