"Key stat: 28% of worldwide consumers say they need to see a creator promote a product 3 to 4 times before making a purchase, according to a March 2025 impact.com and EMARKETER survey. Beyond the chart: Engagement rate (55.4%) and conversions or sales (54.0%) are the top metrics used by marketers when considering creator partnership ROI, according to a February EMARKETER and Spotter survey."
"Delayed creator purchases most commonly happen on ecommerce marketplaces (56%) and brand sites (49%), according to the impact.com and EMARKETER survey. Use this chart: Marketers can use this chart to prioritize creator post frequency and the long-term sales impact of these campaigns across multiple channels. Related EMARKETER reports: Methodology: Data is from the March 2025 impact.com and EMARKETER Survey "Global Creator Commerce Study." 4,500 social media users ages 18+ in 8 countries worldwide were surveyed during March 2025."
28% of worldwide consumers report needing to see a creator promote a product three to four times before making a purchase. Engagement rate (55.4%) and conversions or sales (54.0%) are the top metrics marketers use when evaluating creator partnership ROI. Delayed creator-driven purchases most commonly occur on ecommerce marketplaces (56%) and brand sites (49%). Marketers should prioritize creator post frequency and measure long-term sales impact across multiple channels. The data come from a March 2025 impact.com and EMARKETER survey of 4,500 social media users ages 18+ across eight countries, with quotas representative for age and gender.
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