#marketing-metrics

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fromEMARKETER
3 weeks ago

Measurement challenges impede influencer marketing growth

Measuring creator performance is the top barrier to influencer marketing success (32%) for brand marketers worldwide, per an August 2024 CreatorIQ report.
Marketing tech
fromMarTech
1 month ago

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.
Marketing tech
fromForbes
1 month ago

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

Brand-led growth is the new strategy, supplanting product-led growth as crucial for companies in the 2020s.
fromForbes
1 month ago

How To Align Marketing With Real Business Objectives

Focus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
fromAdweek
1 month ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
fromClickUp
3 months ago

Top Demand Generation Metrics and KPIs to Track | ClickUp

Effective demand generation hinges on measuring the right metrics that translate engagement into revenue.
fromMarTech
4 months ago

'Share of search' is the marketing metric you need to be tracking | MarTech

Share of search provides insights into how your brand is perceived in the market, reflecting a strong link between search volume and market share.
Social media marketing
Marketing tech
fromMarTech
4 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Marketing tech
fromMarTech
4 months ago

The smarter approach to marketing measurement | MarTech

Modern marketing struggles with excessive, fragmented data rather than a lack of it, complicating measurement and decision-making.
fromForbes
8 months ago

Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?

As the metrics that once defined success evolve, business owners must pivot from traditional indicators toward more concrete measures such as conversions and average order value, integrating these into their overall strategy to truly reflect marketing effectiveness.
Marketing
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