#brand-awareness

[ follow ]
#marketing-strategy
Marketing tech
fromInc
1 week ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
fromDigiday
2 months ago
Marketing tech

The Economist is looking beyond traffic to measure the success of its brand marketing push

Marketing tech
fromInc
1 week ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
fromDigiday
2 months ago
Marketing tech

The Economist is looking beyond traffic to measure the success of its brand marketing push

more#marketing-strategy
#advertising
Marketing tech
fromExchangewire
3 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Media industry
fromDigiday
1 month ago

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.
Streaming platforms offer varied measurement tools for advertisers.
Advertisers seek understanding of platform propositions amidst varied data offerings.
fromDigiday
1 month ago
Marketing tech

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

Marketing tech
fromExchangewire
3 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Media industry
fromDigiday
1 month ago

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.
Streaming platforms offer varied measurement tools for advertisers.
Advertisers seek understanding of platform propositions amidst varied data offerings.
fromDigiday
1 month ago
Marketing tech

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

more#advertising
#retail-media
Marketing tech
fromThe Drum
3 days ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Marketing tech
fromThe Drum
3 days ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
more#retail-media
Marketing
fromVerticalResponse
1 week ago

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Combat marketing amnesia by enhancing brand recall and maintaining a distinctive brand image.
#marketing-strategies
Social media marketing
fromEntrepreneur
3 months ago

How to Turn Your Event Into a Must-Attend Experience With PR | Entrepreneur

Successful events rely on effective PR to generate buzz and ensure lasting impact.
Integrating PR early in planning enhances event alignment with organizational objectives.
Social media marketing
fromEntrepreneur
3 months ago

How to Turn Your Event Into a Must-Attend Experience With PR | Entrepreneur

Successful events rely on effective PR to generate buzz and ensure lasting impact.
Integrating PR early in planning enhances event alignment with organizational objectives.
more#marketing-strategies
#digital-marketing
Social media marketing
fromSfgate
2 months ago

Local Influencer Marketing For Brand Awareness & Engagement

Local influencer marketing generates high ROI and fosters community connections.
Authentic partnerships and engagement are more important than follower counts in influencer marketing.
fromHubspot
in 5 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Social media marketing
fromSfgate
2 months ago

Local Influencer Marketing For Brand Awareness & Engagement

Local influencer marketing generates high ROI and fosters community connections.
Authentic partnerships and engagement are more important than follower counts in influencer marketing.
fromHubspot
in 5 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

more#digital-marketing
fromForbes
3 weeks ago

Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands

In marketing, that can often count as a win.
Humor
Growth hacking
fromFast Company
4 weeks ago

On doesn't want to be the next Nike-and it's working

On Running reports a 43% sales growth in Q1 2025, reflecting a successful growth trajectory since its 2010 launch.
#influencer-marketing
fromHackernoon
2 years ago
Growth hacking

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

fromHackernoon
2 years ago
Growth hacking

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

more#influencer-marketing
fromTearsheet
1 month ago

The Quarterly Review: Newline by Fifth Third's GM Tom Bianco plans on strengthening products, client experiences, and brand equity - Tearsheet

Bianco underscores that the focus will be on enhancing brand recognition, fostering impactful user experiences, and continually innovating product offerings for clients.
Marketing tech
#content-creation
more#content-creation
fromwww.housingwire.com
2 months ago

Nominations are open for the 2025 HousingWire Marketing Leaders award!

It affirmed the strategic direction we've been pursuing and the hard work we've put in to elevate our brands and drive results. It was a powerful motivator.
Marketing tech
Marketing tech
fromThe Drum
2 months ago

Skype's quiet death is a loud warning for marketers

Skype's shutdown underscores the pitfalls of overlooking product functionality in favor of brand strength.
fromClickUp
2 months ago

Top Construction Marketing Ideas to Attract More Clients | ClickUp

In a competitive construction industry, effective marketing helps generate leads, build brand trust, and secure more projects.
Social media marketing
fromLondon Business News | Londonlovesbusiness.com
3 months ago

EV owners would never go back to petrol or diesel - London Business News | Londonlovesbusiness.com

Most UK motorists struggle to recognise emerging electric vehicle (EV) brands, with 87% unable to name them, despite growing presence on UK roads.
European startups
Video games
fromThe Business of Fashion
3 months ago

Video Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha

Brands should focus on video games rather than social media to engage Gen Alpha effectively.
Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.
fromMarTech
4 months ago

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.
Marketing
Marketing
fromAdweek
4 months ago

'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines

August leveraged TikTok for growth, reaching $1 million in sales in its first year, and is now facing challenges due to potential TikTok shutdown.
[ Load more ]