#brand-awareness

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Business
fromInc
1 week ago

Your Sales Team Needs Your Voice More Than Your Pitch Deck

Thought leadership is now primarily a conversion tool for founders and CEOs, replacing its previous role as simply a branding exercise.
E-Commerce
fromDigiday
1 week ago

Heineken is expanding the use of contextual targeting on its brand campaigns

Heineken U.K. employs contextual targeting and attention metrics to boost brand awareness amid declining beverage consumption.
fromwww.npr.org
1 week ago

Shadow Labyrinth is a gritty twist on Pac-Man aimed at a new, younger audience

Shadow Labyrinth is a gritty sci-fi reinterpretation of Pac-Man, showcasing a darker, more adult-focused tone while attempting to evolve the franchise for the modern gaming audience.
Arts
fromDigiday
1 week ago

With performance channels under scrutiny, these marketers are testing out brand-first strategies

Marketers are updating their strategies by integrating CTV, creator marketing, and audio with traditional digital channels.
Startup companies
fromEntrepreneur
2 weeks ago

Why Most Startups Fail to Get National Press - and What To Do Instead | Entrepreneur

Startups must clearly differentiate their story and establish credibility to gain meaningful media attention.
fromKotaku
2 weeks ago

Esports Player Changes Name From 'Hitler' To 'Henry' And Apologizes

Esports players often use handles instead of real names for brand awareness; a player recently changed their offensive handle after public backlash.
fromDigiday
3 weeks ago

Zero-click search is changing how small brands show up online - and spend

AI is transforming online search strategies for brands, emphasizing conversational content over traditional keyword-based approaches.
#influencer-marketing
#marketing-strategy
fromDigiday
4 months ago
Marketing tech

The Economist is looking beyond traffic to measure the success of its brand marketing push

fromDigiday
4 months ago
Marketing tech

The Economist is looking beyond traffic to measure the success of its brand marketing push

fromstupidDOPE | Est. 2008
1 month ago

Travel Content Isn't Enough: How to Make Sure the Right People Actually See It | stupidDOPE | Est. 2008

Effective distribution is essential for maximizing the value of travel content.
Content without distribution is often ineffective, leading to wasted marketing budgets.
fromMarTech
1 month ago

Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.
Marketing tech
fromHackernoon
2 years ago

Do You Really Need Content Marketing to Grow Your B2B SaaS? | HackerNoon

Content marketing helps SaaS businesses build brand awareness and drive qualified signups.
Assess the fit of content marketing for your business instead of following industry trends blindly.
Marketing tech
fromMarTech
1 month ago

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.
fromForbes
1 month ago

The ABCs Of PSAs For Nonprofits

Public service announcements (PSAs) offer a cost-effective way for nonprofits to elevate their brand using donated media, with over $2 billion received annually.
Non-profit organizations
#advertising
fromRAIN News
1 month ago
Marketing tech

In-car on-screen advertising: A story of cross-category lift

Visual ads in car radios significantly enhance brand awareness, consideration, and conversion for advertisers.
Marketing tech
fromExchangewire
4 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Marketing tech
fromExchangewire
4 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
fromThe Drum
1 month ago

Commerce media has arrived, but marketers are struggling to capitalize on it

‘Nearly half (48%) of surveyed marketers say they are already running commerce media campaigns, with 84% planning to increase investment within the next 12 months.’
Marketing tech
Marketing tech
fromThe Drum
1 month ago

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.
fromVerticalResponse
1 month ago

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Marketing amnesia refers to the phenomenon where customers forget a brand, impacting customer retention and overall business success.
Marketing
fromInc
1 month ago

How This Influencer Strategy Drove Growth in a Down Market

To prove the value of brand marketing, Kerbel and his team decided to conduct an experiment to measure the impact of their marketing blitz on brand awareness.
Marketing tech
#gen-alpha
fromMarketing Dive
2 months ago
Marketing tech

Marketing to Gen Alpha: How brands can win over the next generation

Reaching Gen Alpha is crucial for marketers due to their rising purchasing power and savvy understanding of brands.
Video games
fromThe Business of Fashion
5 months ago

Video Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha

Brands should focus on video games rather than social media to engage Gen Alpha effectively.
Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.
Video games
fromThe Business of Fashion
5 months ago

Video Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha

Brands should focus on video games rather than social media to engage Gen Alpha effectively.
Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.
#digital-marketing
Humor
fromForbes
2 months ago

Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands

Cringe content can effectively enhance brand visibility and engagement, making it a strategic tool in competitive marketing.
Using humor and a dose of awkwardness in marketing can lead to increased brand awareness and loyalty.
#viral-marketing
fromDigiday
2 months ago

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

Marketers are uncertain and cautious due to geopolitical shifts affecting their spending decisions.
Social media marketing
fromHubspot
in 4 months

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.
Media industry
fromDigiday
3 months ago

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.
Streaming platforms offer varied measurement tools for advertisers.
Advertisers seek understanding of platform propositions amidst varied data offerings.
fromHackernoon
3 years ago

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

Engaging people is key to brand awareness through innovative approaches like writing contests.
Design
fromArchitectural Digest
6 years ago

Should You Start Your Own Licensed Product Line?

Product licensing offers opportunities for architects and designers but requires thoughtful consideration of brand identity and partnerships.
Marketing tech
fromTearsheet
3 months ago

The Quarterly Review: Newline by Fifth Third's GM Tom Bianco plans on strengthening products, client experiences, and brand equity - Tearsheet

Executives in financial services are focusing on brand building, client experiences, and product innovation this quarter.
fromInc
3 months ago

How to Use Paid Media to Grow Your Brand

Emerging consumer brands should invest in paid media only when they are scaling effectively and have robust distribution.
fromClickUp
3 months ago

Social Media Manager Job Description: Roles, Skills, Responsibilities

Social media managers craft engaging content and drive brand awareness, requiring a mix of creativity, analytics, and strategic skills.
fromwww.housingwire.com
3 months ago

Nominations are open for the 2025 HousingWire Marketing Leaders award!

It affirmed the strategic direction we've been pursuing and the hard work we've put in to elevate our brands and drive results. It was a powerful motivator.
Marketing tech
Social media marketing
fromEMARKETER
4 months ago

How Amtrak keeps its social media strategy on track for Gen Z

Amtrak's social media strategy blends entertainment and education while catering to diverse demographics.
The brand focuses on awareness through tailored content to engage both younger and older audiences.
fromThe Drum
4 months ago

Skype's quiet death is a loud warning for marketers

Skype's demise highlights that brand awareness alone does not guarantee success; a product must deliver effectively when it matters most to retain its relevance.
Marketing tech
Social media marketing
fromClickUp
4 months ago

Top Construction Marketing Ideas to Attract More Clients | ClickUp

A strong marketing strategy is essential for growth in the construction industry.
Effective digital marketing can enhance visibility and client attraction beyond referrals.
fromLondon Business News | Londonlovesbusiness.com
4 months ago

EV owners would never go back to petrol or diesel - London Business News | Londonlovesbusiness.com

Most UK motorists struggle to recognise emerging electric vehicle (EV) brands, with 87% unable to name them, despite growing presence on UK roads.
European startups
Social media marketing
fromEntrepreneur
4 months ago

How to Turn Your Event Into a Must-Attend Experience With PR | Entrepreneur

Successful events rely on effective PR to generate buzz and ensure lasting impact.
Integrating PR early in planning enhances event alignment with organizational objectives.
fromMarTech
6 months ago

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.
Marketing
fromAdweek
6 months ago

'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines

August leveraged TikTok for growth, reaching $1 million in sales in its first year, and is now facing challenges due to potential TikTok shutdown.
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